The Groomer's Mall is committed to making a positive impact on our industry. We
are committed to sponsorships at all tradeshows that we attend. We are
committed to bringing you the best quality grooming products available and
now we are bringing some of the best speakers, educators and
demonstrators in the business!

Two Days with Jodi Murphy, NCMG, MPS
Internationally Award Winning Pet Stylist, Speaker, Contest Judge, DVD Producer, Grooming Apparel Mogul, and Author.

The Jodi Murphy Confidential January 14 and 15, 2012
Two Days with Jodi Murphy

Join Jodi at the Groomer's Mall store in Midlothian, VA as she shares her knowledge, experience and expertise of the pet grooming industry. From Groomer Stylist, Judge, Mobile Groomer to DVD Educator, Jodi has done it all in the business and has dominated every catagory. Learn Jodi's secrets in this "Confidential" weekend series. Seating is limited.

Day 1

De-shedding:  Theory & Techniques

Jodi will discuss with you the theory of shedding which goes back to the basics of skin and coat.  She uses a technique that will bring your short coats and double coats back begging for more.  Watch Jodi use her de-shedding techniques in person on a German Shepherd.

Snap On Combs:  Theory & Techniques

Using snap on combs will save you so much time from unnecessary scissoring.  Combs can wreak havoc on your trims if they are not used properly.  Let Jodi demonstrate different techniques that will help you get your dogs done in a timely manner.  Learn when to use a blade as opposed to using a comb attachment.  Understanding coat texture will help you decide which tool to use.

Scissoring:  Theory & Techniques

With so many shears on the market it is so hard to decide which one is right for you.  Jodi will explore the world of shears.  She will talk about blade lengths, shank styles, different metals as well as blade edges.  Jodi will demonstrate how to improve your scissoring skills, show you the proper way to hold your shears and techniques that will enhance your grooming skills.

Day 2

Thinning Shears:  Theory & Techniques

Thinning Shears are probably the most difficult tool to buy.  Do you know what you are looking at when buying a shear?  Jodi will discuss the different teeth configurations and how they perform on different coat types.  She will demonstrate blending, bulking, softening and lift layering techniques on several different breeds.

In and Out With Style

Being a mobile groomer, Jodi has learned all the tricks to get her dogs done quickly without loosing the quality of her work.  Topics discussed in this power point presentation will help you to become an efficient groomer.  Jodi will share with you some of her favorite stylized trims and will help you get your clients on regular grooming schedules.

Mixing It Up

Do you ever just wonder what to do with those mixed breeds that come into your shop?  It can be very easy to get stuck in a rut and never step out of the box when it comes to putting style on these dogs.  Let Jodi show you how to capture the expression of these breeds in this demonstration giving them personality.

• Seating limited
• Lunch with Jodi is included
• Door prizes both days
• Andis will be on hand for a clipper tips and maintenance session
• There will be a blade care information session
• There will be a dryer care information session
  
• Sharpening onsite both days
• Special Hotel Rate of $109.00 available at Holiday Inn Express

Registration opens at 9:00 AM

Saturday January 14, 2012
Sunday, January 15, 2012

Location:

Groomer's Mall Store
1701 Oak Lake Blvd E
Midlothian, VA 23112

For More Information
Call 800-537-7361 or e-mail ali@groomersmall.com