Research Prices
Communicate Your Pricing
Grooming Release
Baseline Prices
Declining Service Rquests
Elegant Finishing Touches
Charging for Incomplete Work

Chapter 1: Naming Your Shop

Factors in Name Selection
Legal Issues
"Doing Business As" (DBA)
Examples of Shop Names
Do You Want To Incorporate?
Trademark or Service Mark
Sales Tax Number

Days & Hours of Operation
Cats: A Special Consideration
Booking Appointments; The Appointment Book
Appointment Software Applications
Software for Groomers
Slotting Appointments; Phone Work
First-Time Dogs--What you need to know to       schedule the appointment
Return Appoints--Review the File Card
Next Appointment
Good Organization Pays Off
Other Scheduling Tips; Rotation Systems

Choosing a Visible, Desirable and Accessible       Location
Finances Come First
Additional Services
Buying Out an Established Shop
Locating On Another Business' Premises
Use Your Own Business Name
Should You Accept a Salaried Position as a       Groomer?
The Competition & The Demand
The Lease

Grooming Records
Using Cage Card & Customer Background Cards
Basic Cage Card
Tickler File
Stationery & Forms for Use With Customers
Other Business Records
Personnel Forms
Income & Expense
Banking
Helpful Reading & Resources

Personal Money
A Benefit to Using Credit Cards?
Family & Friends; Partnership
Third Party Loans; The 5 C's of Credit
Business Plan and Loan Application
SBA Programs
Equipment Leasing or Financing
Shop Insurance

What Is a Customer?
Shop Image
Be Forthright
Staff Practices
Customer Education
Style Book and Display Board
The FAQ Approach
Keeping the Deadbeats Away

Customer Reception and Public Areas
Electrical Systems
Cages; Bathing Equipment; Aromatherapy
Grooming Equipment; Grooming Tools

Learning from Vets About Medical Conditions
Grooming Schools; Shows & Seminars
Show Features & Benefits; Save and Earn Income
Follow-Up After a Show; Advice & Aids

Signs
Business Cards, Stationery, Forms
Advertising; Publicity (PR); Associations
Direct Mail; Initial Promotion; Ongoing Promotion

Getting Started
Define Customer Needs in Choosing Products
Selling Through Service & Education
Sourcing Products
Payment Terms
Monthly Specials
Reorder System
Order Reconciliation; Stock Rotation
Pricing Merchandise
Managing for Retail Success
Fixtures for Retailing
Sources for Retail Counters and Store Fixtures
Looks Count!
The Art of Retailing

Types of Personnel
Finding & Interviewing Candidates
Job Descriptions; What to Pay?
The New Employee
Payroll & Related Matters
Incentives & Retention
Terminating (Firing) Employees

Before Your Business Opens
Good Practices: Pet Accident Prevention
Pet First Aid
Good Practices for Human Accident Prevention
Chronic Hazards for Groomers

Make It Pay
Expense & Risk Control
Driving
Related Add-On Services

Your Constant War on Germs
Cleaning & Disinfection Routines

Planning
Groomobiles
Business Operations
Expenses
Advertising & Promotion

Control Tricks & Techniques
Recognizing & Handling Behavior
Safety First
Owners of Difficult Pets
Cats: Handling & Control

Transforming New Skills Into New Shop Services
The Pet Pamperers: Going Upscale
Cat Grooming
Pet Photography; Pet Portraits
Dog Day Care; Dog Boarding
Pet Sitting
Self-Service Pet Wash
Pet Transportation
Pet Cemeteries