| Contents |
Other Books Published by AARONCO
Acknowledgments
About the Author
Table of Contents
Preface
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Chapter
10: Pricing Your Services |
Research Prices
Communicate Your Pricing
Grooming Release
Baseline Prices
Declining Service Rquests
Elegant Finishing Touches
Charging for Incomplete Work
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Chapter
1: Naming Your Shop
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Chapter
11: Appointment Scheduling & Rotation Systems |
Factors in Name
Selection
Legal Issues
"Doing Business As"
(DBA)
Examples of Shop Names
Do You Want To Incorporate?
Trademark or Service Mark
Sales Tax Number
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Days
& Hours of Operation
Cats: A Special Consideration
Booking Appointments; The Appointment Book
Appointment Software Applications
Software for Groomers
Slotting Appointments; Phone Work
First-Time Dogs--What you need to know to schedule
the appointment
Return Appoints--Review the File Card
Next Appointment
Good Organization Pays Off
Other Scheduling Tips; Rotation Systems |
| Chapter
2: Locating Your Shop |
Chapter
12: Business Records |
Choosing
a Visible, Desirable and Accessible Location
Finances Come First
Additional Services
Buying Out an Established Shop
Locating On Another Business' Premises
Use Your Own Business Name
Should You Accept a Salaried Position as a Groomer?
The Competition & The Demand
The Lease |
Grooming
Records
Using Cage Card & Customer Background Cards
Basic Cage Card
Tickler File
Stationery & Forms for Use With Customers
Other Business Records
Personnel Forms
Income & Expense
Banking
Helpful Reading & Resources |
| Chapter
3: Financing & Insuring Your Shop |
Chapter
13: Good Customer Relations |
Personal
Money
A Benefit to Using Credit Cards?
Family & Friends; Partnership
Third Party Loans; The 5 C's of Credit
Business Plan and Loan Application
SBA Programs
Equipment Leasing or Financing
Shop Insurance
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What
Is a Customer?
Shop Image
Be Forthright
Staff Practices
Customer Education
Style Book and Display Board
The FAQ Approach
Keeping the Deadbeats Away |
| Chapter
4: Choosing Design, Equipment & Supplies |
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Chapter
14: Continuing Education |
Customer
Reception and Public Areas
Electrical Systems
Cages; Bathing Equipment; Aromatherapy
Grooming Equipment; Grooming Tools |
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Learning
from Vets About Medical Conditions
Grooming Schools; Shows & Seminars
Show Features & Benefits; Save and Earn Income
Follow-Up After a Show; Advice & Aids |
| Chapter 5: Marketing,
Advertising & Promotion |
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Chapter
15: Retailing |
Signs
Business Cards, Stationery, Forms
Advertising; Publicity (PR); Associations
Direct Mail; Initial Promotion; Ongoing Promotion |
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Getting
Started
Define Customer Needs in Choosing Products
Selling Through Service & Education
Sourcing Products
Payment Terms
Monthly Specials
Reorder System
Order Reconciliation; Stock Rotation
Pricing Merchandise
Managing for Retail Success
Fixtures for Retailing
Sources for Retail Counters and Store Fixtures
Looks Count!
The Art of Retailing |
| Chapter 6: Employees |
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Types
of Personnel
Finding & Interviewing Candidates
Job Descriptions; What to Pay?
The New Employee
Payroll & Related Matters
Incentives & Retention
Terminating (Firing) Employees |
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| Chapter 7: Controlling
Occupational Hazards |
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Chapter
16: Pick-Up & Delivery Service |
Before
Your Business Opens
Good Practices: Pet Accident Prevention
Pet First Aid
Good Practices for Human Accident Prevention
Chronic Hazards for Groomers |
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Make
It Pay
Expense & Risk Control
Driving
Related Add-On Services |
| Chapter 8: Shop
Sanitation |
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Chapter
17: Introduction to Mobile Grooming |
Your
Constant War on Germs
Cleaning & Disinfection Routines |
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Planning
Groomobiles
Business Operations
Expenses
Advertising & Promotion |
| Chapter 9: Handling
& Control of Pets |
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Chapter
18: Growing Through Add-On Services |
Control
Tricks & Techniques
Recognizing & Handling Behavior
Safety First
Owners of Difficult Pets
Cats: Handling & Control |
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Transforming
New Skills Into New Shop Services
The Pet Pamperers: Going Upscale
Cat Grooming
Pet Photography; Pet Portraits
Dog Day Care; Dog Boarding
Pet Sitting
Self-Service Pet Wash
Pet Transportation
Pet Cemeteries |
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Appendix A: Suggested
Reading
Product Showcase |
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